The New Hampshire Liquor Commission (NHLC) opened a new Colebrook NH Liquor & Wine Outlet April 19 in the former Rite Aid building at 16 Metallak Place. The 6,200 square-foot store features over 2,100 sizes and varieties of wines and spirits, state-of-the-art amenities and abundant off-street parking. The new store, situated off Main Street/Daniel Webster Highway Route 3, replaces the existing store located less than a mile away at 151 Main St.

In addition, NHLC is also announcing plans to renovate the Lancaster Liquor & Wine Outlet located at 199 Main St. in Shaw’s Plaza. NHLC plans to close the Lancaster store following Labor Day weekend on Tuesday, Sept. 4, for renovations, and reopen by Columbus Day weekend.

“We are extremely excited for our customers to experience this new and improved Colebrook NH Liquor & Wine Outlet and we are pleased to announce plans to renovate our Lancaster location as well. Together, new and renovated stores in Colebrook and Lancaster will significantly enhance our presence in New Hampshire’s North Country, something we have been looking to do for some time,” said NHLC Chairman Joseph Mollica. “We are constantly evaluating the performance of our stores across the state, always searching for opportunities to improve our shopping experience for our 11 million annual customers, and these enhanced locations are perfect examples of that effort.”

Along with an increased selection of wine and spirits, the new Colebrook NH Liquor & Wine Outlet features highly efficient LED fixtures and HVAC, spacious aisles, Outlet Price Busters and Wine Power Buys section, and iPad kiosks for perusing inventory and wine and food pairings. The new Colebrook location also boasts ample off-street parking, both for passenger cars, ATV’s, snowmobiles, and oversized recreational vehicles. A newly designed loading dock was added to increase efficiency and enhance employee safety.

“This new Colebrook store features an expanded selection of products, more convenience, better accessibility in an upgraded shopping setting, all of which positions this store to help us build on our overall sales success,” Chairman Mollica said.

As part of renovations at the Lancaster store, NHLC will expand the space from 5,000 square-feet to 6,500-square-feet, which will allow it to significantly increase product selection and install a series of new features and enhancements, including efficient lighting, wider aisles, and additional offerings of premium and ultra-premium products and iPad kiosks.


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